Focused on copy. No feature bloat.
We don't make product images, run ad feeds or touch your shop setup. We turn raw supplier data into product copy.
About
Built by web merchants, for web merchants.
Phraza started with a real problem: a webshop with more than 20,000 products in three languages, and a new season arriving every few months.
Generic AI failed on consistency and quality in bulk. Every product needed as much prompting and correcting as writing it by hand. Other services were either too heavy, with setup projects and prompt expertise, or too shallow to deliver anything ready to publish.
So we built the tool we needed: upload the supplier file, get the facts right first, then write every product in every language. The same care for product no. 4,999 as for product no. 1.
Phraza is that tool, made simple enough for any webshop to use without a project, a plan or a prompt.
What we believe
- Facts before text. Good content starts with correct product data.
- Pay for what you use. Bulk work is ad-hoc, so pricing should be too.
- Simple on the surface. The complexity is our job, not yours.
- Your data stays yours. Never used to train models.
Why Phraza
One job, done properly.
Enrichment first. Content second.
Phraza maps, analyses and enriches your products from text and images before it writes a word.
Control without prompts.
Rules and structures are built in. You choose from simple options instead of writing instructions.
Aligned with Google.
Every product is mapped to the Google Product Taxonomy and structured the way search engines and marketplaces expect.
One source of truth.
Product facts are stored once in your workspace. Every language is written from the same facts.
| Company facts | |
|---|---|
| Company | bySoko ApS · Phraza is a bySoko product |
| Address | Prøvekæret 6, 2800 Kgs. Lyngby, Denmark |
| CVR | 46628691 |
| Hosting | Germany (EU) |
| AI models | Google Vertex AI (Gemini), EU region, under data-processing terms |
| Payments | Stripe |
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